This high-tech consumer electronic product is designed to enable the serious photographer to print color or black & white digital photos that match what is shown on their monitor by building an electronic custom profile in the computer to coordinate with the printer. The challenge given to GRPD by Datacolor was to create the product to be beautiful, express the product's state-of-the-art technology and be comfortable in the hand. We also designed the guide that is placed over a color printout to help the user move the device over colors for the computer profile.