This
product has been a real success story for Gerber. We
designed it in such a way as to incorporate its skin and
its structure into one. In doing so we not only created
a product that was more solid and durable than previous
products, but was more
reliable and attractive. As a result, when the product
was introduced, the first year’s projected worldwide
sales were sold in three months. It also provided a way
for Gerber to expand its brand equity:
www.gerbertechnology.com/default.asp?contentID=57.
The product quickly creates plots up to two meters wide. It incorporates structural foam side legs and extruded cross members for a strong, rigid and lightweight assembly.
It is part of a line of products designed for the
client. |