GRPD employs a development strategy that has proven effective in the successful introduction of a wide range of products. After marketing and engineering objectives are established and research is conducted we visualize, create, design and evaluate solutions utilizing design, mechanical and production engineering criteria as well as the original goals. We build proof of concept models and prototypes to test the concepts. To conclude the process we recommend materials, manufacturing methodologies and tooling approaches. These three products are representative examples of the application of innovative concept development.