A product's design must fit into the marketing mix in order to perform in a competitive world so we provide experienced leadership in branding and market positioning. For many companies brand equity is the largest single component of their market position and effective branding adds considerable value to a product. Our objective is to create products that connect our client’s target prospects emotionally as well as reflect the needs of the markets that the products are sold in. These products are examples of how we were instrumental in a successful brand reintroduction, a brand extension and the creation of a new brand.